There’s a lot to learn about business from commercials. Unfortunately, you can have the best idea or product out there, but it doesn’t matter if you don’t know how to spin it. I’ve seen the following commercials that really know how to spin something:

• There was recently a commercial for restless leg syndrome that had “increased urgency to gamble” as a side effect.
  
• Another drug commercial for a sleeping medicine warned that it might cause sleep walking with bouts of amnesia about the event.
  
• Just yesterday a depression medicine cautioned that it might “increase the risk of death”.

So how do these companies get away with it? They know how to sell their product. Is it ethical? Probably not. However, it is a good lesson to learn to always read the fine print, or listen to the announcer when they start to talk absurdly fast.

Technorati : business, commercials, humor, tv

This entry was posted on Monday, September 24th, 2007 at 9:09 am and is filed under Business Lessons. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.