It’s all in the spin
Filed under: Business Lessons • Comments: NoneThere’s a lot to learn about business from commercials. Unfortunately, you can have the best idea or product out there, but it doesn’t matter if you don’t know how to spin it. I’ve seen the following commercials that really know how to spin something:
- There was recently a commercial for restless leg syndrome that had “increased urgency to gamble” as a side effect.
- Another drug commercial for a sleeping medicine warned that it might cause sleep walking with bouts of amnesia about the event.
- Just yesterday a depression medicine cautioned that it might “increase the risk of death”.
So how do these companies get away with it? They know how to sell their product. Is it ethical? Probably not. However, it is a good lesson to learn to always read the fine print, or listen to the announcer when they start to talk absurdly fast.
“The Hills” may not seem like the best place to learn lessons about friendships. It seems like someone is always fighting with someone else. The show is basically one huge cat fight. However, we have learned one huge lesson from “The Hills”. If you don’t like your friend’s boyfriend, stop telling her about it, unless absolutely necessary. Otherwise your relationship will dissolve & the media will coin new annoying phrases like frenemies.


